Cross Channel Marketing

Are You Doing Enough Internet Marketing for Your Local Business? Take a look at some of these statistics:

• 90% of online commercial searches result in offline bricks and mortar purchases
• 70% of online searchers will use local search to find offline businesses
• 51% explicitly characterize themselves as “shop online, purchase offline”
• 55% of all local searches are done with the intent to buy
• Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind
• Local search volume has grown exponentially at 50% every year for the last 4 years
• By 2015 more people will access the internet from their smartphones than from their desktop comptuers
• 70% of smartphone users use their phone while shopping
• 51% of business travelers use mobile devices to get travel information
• 1 Billion smartphones will be sold in 2014, twice the number of PCs
• By 2016 there will be 10 billion mobile internet devices used globally making smartphone traffic 50 times the size it is today
• Website visitors are 51% more likely to do business with an online retailer if it has a mobile site (US)

If you have not integrated cross channel marketing using social, local and mobile platforms generating the quality and quantity of leads you want and need, then stop doing it! If it isn’t working now, it won’t be working next week, next month or next year. But don’t give up, there is hope! You still need to be where your prospects are searching for your products and services and that’s the social media platforms, local business directories and mobile platforms. You just need to redirect your time and budget on proven strategies that can get you the results you want. That’s what we can help!